|Title||Protect The Love|
|Brief||There are no laws in Italy that protect LGBT+ people from homophobic insults. Those entrusted to protect them do nothing but foment contempt, and all of this hate gets poured into social networks. Zurich Connect, one of Europe’s leading insurance companies, transformed this hate into support with Protect The Love. For every offensive comment found on social networks, Zurich Connect donated €1 to to projects that champion the LGBT+ community. Haters had never been so useful: the more they hated, the more they donated.|
|Agency||DDB Group Italy|
|Campaign||Protect The Love|
|Business Sector||Online Financial Service|
|Story||Anti-LGBT+ users are everywhere. Offline and online. To support the LGBT+ community and take a stand against the haters we just said one thing to them: thank you. During Milan Pride Week bullies and homophobes unintentionally became supporters of the cause thanks to “Protect The Love”, the first online insurance for LGBT+ Pride. During Pride Day in Milan we turned every hateful comment we intercepted on social networks into donations towards projects that support LGBT+ people. Bullies and Homophobes online have never been so useful: the more they hated, the more they donated. Online insurance is what we do best, and if the law can’t protect LGBT+ people, we can.|
|Media Type||Social Media|
|Executive Creative Director||Luca Cortesini|
|Executive Creative Director||Gabriele Caeti|
|Client Creative Director||Salvatore Zanfrisco|
|Client Creative Director||Stefano Guidi|
|Art Director||Daniele Baglioni|
|Art Director||Mauro Valsecchi|
|Account Director||Barbara Damonte|
|Social Media Manager||Pasquale Pinto|
armine graduated with a fine art degree (BFA) from the prestigiou...
Hey, I’m Dan. Or Daniel. Never Danny. When I’m bored, I pass the...
Driven to invent ideas that unite creativity, technology and perf...
Planner, thinker, aspiring philosopher. Fascinated by psychology,...
Agnieszka Klimczak started working in advertising when there was...
My middle name, Catherine, is spelled with a ‘C’ because my mom t...
WCRS has promoted creative team Ross Neil and Billy Faithfull to...
Gilles Fichteberg a commencé sa carrière en tant que directeur ar...