Tesco - "Spookermarket"

BBH

BBH London, United Kingdom

13989

Title	Spookermarket
Agency	BBH
Campaign	Spookermarket
Advertiser	Tesco
Brand	Tesco
Date of First Broadcast/Publication	2015 / 10
Business Sector	Department Stores, Supermarkets
Philosophy	Tesco has created a social campaign to help customers enhance their Halloween celebrations easily and conveniently, by serving up entertaining content and genuinely helpful advice. ‘Spookermarket’ launches with a humourous online film set in a Tesco supermarket which has been given a spooky makeover. Hidden cameras capture the reactions of unsuspecting customers as they encounter a series of spooky situations. Viewers are then driven to four fun, helpful 40 second videos that demonstrate how people can achieve the same impressive spooks at home. All five films were produced by Black Sheep Studios, BBH’s in house video production studio.Last weekend, Tesco marked its return to TV advertising with a major new campaign focusing on helping customers. The campaign firmly re-establishes Tesco’s famous ‘Every Little Helps’ sign-off by putting the many different ways it helps customers at the heart of its advertising.
Media Type	Social Media
Length	95 seconds
Creative Team	Kate Murphy
Creative Director	Matt Moreland
Creative Director	Chris Clarke
Business Leader	Holly Ripper
Account Director	Stephen Jones
Account Manager	Jemma Marriott
Strategy Director	Ben Shaw
Strategist	Damola Timeyin
Producer	Sophie Simmons
Production Company	Black Sheep Studios
Director	David Stoddart
Producer	Anthony Taylor