Anat Sadeh
Account Executive at BBR Saatchi & Saatchi
Ramat Gan, Israel
TitleCar Thief
Agency
Campaign Car Thief
Advertiser Tzimaon
Brand Tzimaon
Date of First Broadcast/Publication 2012 / 1
Tagline Providing children at risk with a better environment to learn from
Story The ad shows car thieves demonstrating to children how to steal a car. That is to say that children learn from their surroundings, and so we must provide them with better surroundings to learn from, which is the aim of the children’s charity Tzimaon. 
Media Type Television
Account Executive
Account Supervisor
Copywriter
Art Director
Art Director
Creative Director
Creative Group Head
Chief Creative Officer

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