4G Bouygues Telecom - "Become who you want"

DDB Paris

DDB Paris PARIS, France

Awards

19581

Brand: 4G Bouygues Telecom
Country: France

Advertiser: Bouygues Télécom

Title	Become who you want
Title (original language)	Devenez qui vous voulez (VA)
Agency	DDB Paris
Campaign	Become who you want - 4G
Advertiser	Bouygues Télécom
Brand	4G Bouygues Telecom
Date of First Broadcast/Publication	2013
Business Sector	Telecommunications Services
Story	When Bouygues Telecom decided to launch the largest 4G network in France, DDB did not want to speak about speed but to demonstrate the real impact of the power of 4G. The “Become” manifesto is a tribute to all that we can now do, no matter who or where we are.Bringing a new dimension to its identity, in a market mainly focused on price and functional value of products and services, Bouygues Telecom claims its leadership and raise its ambition up to the revolutionary 4G technology and its impact on people lives and society. Still, despite its sense of newness, the campaign stays true to the brand’s values and constant commitment to widening access to new technologies and freeing consumer usages. That’s the meaning of the new base line: “Bouygues Telecom, le progrès vous appartient (progress is yours)”.
Media Type	Television & Cinema
Length	90 seconds
Account Manager	Vincent Leorat
Account Manager	Anne Dauvé
Account Manager	Macha Alfandary
Account Manager	Julie Garguillo
Account Manager	Marine Hakim
Client Supervisor	Jean-Michel Stassart
Client Supervisor	Laurence Larvor
Client Supervisor	Olivia Dujardin
Client Supervisor	Ingrid Mazzoni
Client Supervisor	Cynthia Ramirez
Client Supervisor	Audrey Longuet
Client Supervisor	Bérengère Barrau
Executive Creative Director	Alexander Kalchev
Creative Director	Alexandre Hervé
Agency Producer	Sophie Mégrous
Agency Producer	Catherine Guiol
Production	Carnibird
Producer	Sam Fontaine
Director	Samir Mallal
Cameraman	Rodrigo Prieto
Post Production	Mikros Image
Sound Production	THE Sound Production
Music	Killers