MINI Countryman - "Wool"

BSUR Amsterdam

BSUR Amsterdam Amsterdam, Netherlands

10904

Title	Wool
Agency	BSUR Amsterdam
Campaign	Mini Countryman: Getaway - BMW
Advertiser	BMW
Brand	MINI Countryman
Date of First Broadcast/Publication	2010 / 9
Product	4-door
Business Sector	Cars
Tagline	Mini Countryman. Four wheel drive
Story	4 people in need of a change of style stop their MINI Countryman outside a small farm just on the outskirts of the city. They disappear off-screen as we hear the sounds of a sheep being shorn. They instantly re-appear in head-to-toe wool clothing, jump in and getaway in their MINI Countryman
Problem	Show the versatility and flexability of the MINI Countryman due to its appearance and functionality. Stay true to MINI Soul. Convey the values MINI stands for: design, agility, customization and a special way of life.
Media Type	Television
Production Company	Hungry Man
Editing Company	Whitehouse Post
Creative Director	Jason Schragger
Creative Director	Paulo Martins
Creative Team	Rolando Cordova
Creative Team	Gian Carlo Lanfranco
Account Executive	Thijs van Dam
Agency Producer	Corey Bartha
Account Supervisor	Mia Drexl-Schegg
Advertising Manager	Robert Gocke
Advertising Manager	Piera Kaempf
Planning Supervisor	Stein Janssen
Creative Team	Remy Kurpershoek
Creative Team	Robin Kranenborg
Creative Team	Roger Matena
Creative Team	Gordana Lucic
Creative Team	Ro Mulder
Director	Robert Jitzmark
Producer	Martin Box
Post Production	The Mill London
Director	Jez Clarke
Executive Producer	Jez Clarke
Live Action	Hothouse IWG
Music	Mike Austen
Music	Dan Corbin