Gian Carlo Lanfranco
Co-Founder & Chief Creative Officer at L&C, New York
Paris, France
TitleCannon-Ball
Agency
Campaign STATISTICS
Advertiser Cadbury Schweppes plc
Brand Orangina
Date of First Broadcast/Publication 2013 / 3
Business Sector Soft Drinks, Tonics
Tagline Stay alive, drink orangina
Story A human canon-ball is set off at a circus and travels in the air for miles until breaking through the top window of a companys office building. The human canon-ball directly hits the the manager/speaker at a company meeting where he is in the process of firing staff.
Media Type Television & Cinema
Length
Market France
Creative Director
Copywriter
Copywriter
Copywriter
Art Director
Art Director
Account Supervisor
Account Supervisor
Account Supervisor
Agency Submission Contact
Post Production
Producer
Agency Supervisor
Agency Supervisor
Agency Supervisor
Production Company
Director

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