Ben Tucker
Creative Team at BSUR Amsterdam
Amsterdam, Netherlands
TitleFlow
Agency
Campaign Mini Countryman: Getaway - BMW
Advertiser BMW
Brand MINI Countryman
Date of First Broadcast/Publication 2010 / 9
Business Sector Cars
Tagline Mini Countryman Getaway
Story Getting from A to B in the new MINI Countryman is where the true adventure lies. In this film, we demonstrate the versatility of the Countryman by showing every way you can get to B, all at once. The MINI splits from 1 to 2 to 5 to 100 and eventually it reaches its destination on the back of a ferry with a lot of small stories along the way.
Problem Show the versatility and flexability of the MINI Countryman due to its appearance and functionality. Stay true to MINI Soul. Convey the values MINI stands for: design, agility, customization and a special way of life.
Media Type Television
Creative Director
Creative Director
Advertising Manager
Advertising Manager
Creative Team
Creative Team
Creative Team
Creative Team
Agency Producer
Planning Supervisor
Account Supervisor
Account Executive
Production Company
Director
Special Effects / VFX
Live Action
Music
Audio Post Production

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