|Title||Fall in love with the Groove|
|Campaign||Fall in love with the Groove|
|Date of First Broadcast/Publication|
|Business Sector||Potato Chips, Crisps & Crackers|
|Story||Like all good Hollywood films this new advert has high drama, jealousy, a cheesy soundtrack and a touch of slow motion soft focus. Through a series of hilarious montages, one which includes a grand piano serenade, viewers are set to see a love struck Gary fantasize about the new object of his affections, his beloved Walkers Crinkles crisps. His suspicious on-screen girlfriend, Elle ‘The Body’ Macpherson, slowly starts to discover the truth of his true love. Through a comical sequence that involves smashed photo frames; Gary’s Harley Davidson; some petrol; and a lit match, scorned Elle exacts her revenge resulting in a dramatic climax. As she flees the house with his cherished crisps, Gary rushes to catch a last glimpse of his Walkers Crinkles whilst the comical chorus music chimes in: ‘I had a groovy kind of love’.|
|Sound Production||Wave Studios|
|Art Director||Ant Nelson|
|Agency Planner||Tom White|
|Media Agency||OMD (Orchestral Manoeuvres in the Dark)|
|Post Production||The Mill London|
|Sound Production||Sound Tree|
|Actor / Celebrity||Elle MacPherson|
|Actor / Celebrity||Gary Lineker|
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