Tom White
Business Director at adam&eveDDB
London, United Kingdom
TitleFall in love with the Groove
Agency
Campaign Fall in love with the Groove
Advertiser PepsiCo Inc.
Brand Walkers
Date of First Broadcast/Publication
Business Sector Potato Chips, Crisps & Crackers
Story  Like all good Hollywood films this new advert has high drama, jealousy, a cheesy soundtrack and a touch of slow motion soft focus. Through a series of hilarious montages, one which includes a grand piano serenade, viewers are set to see a love struck Gary fantasize about the new object of his affections, his beloved Walkers Crinkles crisps. His suspicious on-screen girlfriend, Elle ‘The Body’ Macpherson, slowly starts to discover the truth of his true love. Through a comical sequence that involves smashed photo frames; Gary’s Harley Davidson; some petrol; and a lit match, scorned Elle exacts her revenge resulting in a dramatic climax. As she flees the house with his cherished crisps, Gary rushes to catch a last glimpse of his Walkers Crinkles whilst the comical chorus music chimes in: ‘I had a groovy kind of love’.
Media Type Television
Production Company
Sound Production
Copywriter
Art Director
Agency Planner
Media Agency
Director
Producer
Post Production
Sound Production
Actor / Celebrity
Actor / Celebrity

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