Tom Beckman is the Global Head of Creative for Weber Shandwick. He also serves in the Global Creative Leadership Council for Mccann Worldgroup.
Tom started his creative career at Prime PR in Stockholm where he was put in charge of the creative department in 2008. Under his creative leadership, Prime became one of the most awarded PR agencies in the world topping the Cannes Lions ranking over PR agencies several years.
After Prime PR was acquired by Weber Shandwick, Tom took on the global creative role. His work has received multiple Golds in award shows such as Cannes Lions, Eurobest, SABRE, CLIO, Golden Egg, among others.
Over the years, Tom has been a frequent contributor to events and institutions such as TED AWS, Contagious, Cannes Lions and Berghs School of Communications.