Jordan Lemarchand
Creative Art directeur at Paris
Paris, France
Title#ÀNotrePlace
Agency
Campaign #ÀNotrePlace
Advertiser Ni putes ni soumises
Brand Ni Putes Ni Soumises
Date of First Broadcast/Publication 2019 / 10
Business Sector Human Rights
Story In a 70 second short film, we showcase the experience of 23 year old Antoine, disguised as a woman for an entire day. The abundant sexist remarks directed at him as well as Antoine’s clear vulnerability illustrates the difficulties Women face in everyday life, a phenomenon that has sadly been growing in France in recent years. Released both on television and digital media platforms, this real and unaltered video, has already generated lots of buzz across Europe reaching over 10 millions organic views in 6 days.
Media Type Digital
Length
Creative Director
Art Director
Art Director
director

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