Maureen Maldari

Maureen Maldari

CEO at The Baiocco and Maldari Connection
New York, United States

About me

Transformative Business Leader, Global Brand Architect with a Pedigree for Creating and Driving Significant Financial Value for Businesses. Infectious Advocate for Brands. Intense Passion for Growing Businesses with Simple, Crystallized and Determined Vision.

Has led global portfolios for major Fortune 100 Clients including Procter & Gamble, GlaxoSmithKline, and Johnson & Johnson. Worked in virtually every category of business for brands like Advil, DirecTV, Hasbro, Bausch and Lomb, Northwest Airlines, AARP, UPMC and Smuckers to name a few.
Launched a series of “firsts” -the Major League Baseball’s World Baseball Class, P&G’s Olean, and the facial aesthetic category with Botox, Juvederm and Latisse.

Was part of the Grey management team that led to the revitalization of the NY office and being named one of the Top Ten Ad Agencies of 2012 by Forbes.

Specialties: Brand Growth, Global Brand Stewardship, Integrated Marketing, Consumer Healthcare, Kid Marketing, Fast Moving Consumer Goods, Sports Marketing and Contract Negotiation

Sector Experience

Positions

CEO
Brooklyn, United States
November 2013 - Present (8 years 1 month)
Launched in the digital hotbed of DUMBO, a new Brand Content Creation Agency is formed. Focused on driving business growth for brands that crave the simplicity of ideas that takes shape in any platform because of their laser focus in understanding and unleashing their Brand’s potential.
Clients include Akorn, VF Corp., ZTE, Wrangler Western, Valeant Pharmaceuticals, Terlato Wines, LeMoyne College, Juilliard, Aptus Health and The American Stroke Association.
President
Grey Healthy People
April 2011 - June 2013 (2 years 2 months)
Created the vision for new wellness unit that provides fully integrated communications for Blue Chip global and domestic Clients. Roster includes GSK, Allergan Facial Aesthetics, Energizer Personal Care, Bausch and Lomb Eyecare, Whole Foods, AARP, Pfizer, UPMC, Boehringer Ingleheim, American Stroke Association and Eli Lilly. Billings in excess of $750MM. Motivate and support a staff of 250 domestically and an additional 100 globally.
Chief Account Management Officer
Grey Global Group
January 2010 - April 2011 (1 year 3 months)
Set the vision for recruitment and training for over 250 NY-based Account Managers. Develop best practice to set industry standard for world-class Account Management.
EVP, Managing Partner
Grey
2000 - 2010 (10 years)
Led the entertainment/leisure village, Buzz Grey with over 100 multi-disciplinary people servicing over $200MM in billings
V.P. Management Director
Saatchi & Saatchi
January 1988 - December 1991 (3 years 11 months)
Managed P&G, Nabisco, Northwest Airlines and J&J
Account Supervisor
DMB&B
1984 - 1988 (4 years)
Account Executive
Benton & Bowles
1984 - 1987 (3 years)

Education

MBA, Marketing Management

1983 - Present (38 years 11 months)

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