Paul Price

Paul Price

CEO at CreativeDrive Group
New York, United States

About me

Highly experienced digital marketing services leader and integrated combinations of marketing services teams including Omnicom’s leading global advertising agency network, a global digital agency network, a marketing technology company and a digital content studio network serving Fortune 500 companies.
Successful business developer leading organic and new business growth by converting diverse range of large-scale advertising, digital and multi-disciplined competitive opportunities in global and local markets.
Senior strategic advisor to leading companies in multiple digital marketing categories and channels with extensive global, regional and local experience.
Marketing technologist leading delivery of innovative customer experiences on multiple platforms with extensive experience in supervising marketing technology teams to deliver dynamic custom experiences on multiple platforms.

Positions

CEO
CreativeDrive Group
October 2015 - Present (3 years 8 months)
www.creativedrive.com is a group of creative content companies in 15 locations brought together via private equity acquisition. Led integration of companies onto a shared services platform. Development of business strategy, leading consensus and alignment of structure, process, people, technology with it. Development and leadership of M&A program across multiple relevant business categories. Recruitment of key leadership roles. Building brand reputation, marketing engine and pipeline. C-suite level client engagement leading to multiple additional new revenue streams. Significant improvements in business growth across all key indicators.
CEO
New York, United States
May 2010 - June 2015 (5 years 1 month)
Repositioning and restructuring of marketing technology firm acquired by Private Equity Investor. Realignment and addition of staff and technology infrastructure to deliver new strategy.
Multi-year, double digit growth resulting from acquiring and delivering to Fortune 500 retailers and brands.
Led successful acquisition and integration of two software companies to complete vertically integrated offering, increase margin, recurring revenues and competitive edge. Reverse merger into publicly -traded entity, new capital raise to fund growth and equity to fund future consolidation.
Thought leadership and advocacy for marketing technology and its role in creating a new marketing model through editorial, book, keynote speaking invitations.
Global President
Rapp
January 2008 - May 2010 (2 years 4 months)
Repositioned and relaunched 50 office CRM agency network as a global offering to multi-national marketers.
Assembled and managed multi-skilled teams from multiple offices and disciplines to deliver highly relevant, personal media experiences for its growing global client base.
Nurtured new combination of data-driven strategic planning with creative talent from data, direct and digital disciplines to support demanding client marketing objectives.
Aligned network of 50 offices to common processes serving shared clients needs. Lead collaboration with Omnicom's leading marketing services companies to create seamless multi-skilled teams for more efficient and effective marketing at the global or local level.
Successful leader of Omnicom holding company multi-agency pitch teams at global and national levels, winning Global HP, Humana, ExxonMobil and Pfizer assignments by assembling and integrating best-in-class multi-disciplinary, multi-national offerings for clients.
Chief Partnership Officer
DDB Worldwide
July 2006 - March 2008 (1 year 8 months)
Global leader of marketing services solutions for clients and prospects within the DDB Worldwide Communications Group. Leading senior management of Tribal DDB (Interactive), Rapp Collins (CRM), TracyLocke (Retail Activation), DDB (Advertising), Interbrand (Brand Consulting), Matrix (marketing sciences) - amongst others - to collaborate and form cross-functional client-centric solutions as well as the talent, processes and tools to serve them. Sourcing new marketing services solutions for client needs outside the group. Advocacy of DDB Worldwide marketing services model to clients, media, industry and partners.
Director of Network Operations
DDB Worldwide
January 2005 - June 2006 (1 year 5 months)
Collaborating with Chief Creative Officer, Chief People Officer and Chief Strategy Officer to establish consensus and support for a global playbook of common practices and processes for growth and acquisition of multi-national clients and prospects.
Operation of network creative, planning and business management teams to provide creative business solutions to global client base including McDonald's, Volkswagen, ExxonMobil and Philips using leading global marketing services network.
Worldwide Account Director
DDB Worldwide
July 2001 - January 2005 (3 years 6 months)
Leader of global team serving ExxonMobil's retail marketing in over 100 countries with combinations of marketing services tailored to local market needs.
Delivered highly effective integrated marketing programs driving sales very cost efficiently through innovative cross-functional teamwork and tools.
Recognized as model for growing revenue by delivering globally integrated marketing services through a multinational agency network.
Managing Director
Richmond, Australia
1998 - 2001 (3 years)
Led fast turnaround of advertising agency and its marketing services group by refocussing on clients, leading new business and improving teamwork.

Education

Omnicom senior management program, Business Administration and Management, General

2007 - Present (12 years 5 months)
Omnicom senior executive program

Columbia Senior Exec. Program, Business Administration and Management, General

1995 - Present (24 years 5 months)
Columbia Senior Executive Program

Bachelor, Marketing

1990 - Present (29 years 5 months)
Bachelor of Business - Marketing Major

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