Talkmore (mobile) - "Grandma loves mambo."

Try Reklamebyrå

Try Reklamebyrå Oslo, Norway

3626

Title	Grandma loves mambo.
Brief	Norway was the first country to turn off its FM radio network, so everyone now has to listen to digital radio. But this old lady isn't ready to make the switch. Just before moving into an old peoples' home, she wants to take one last coffee at her kitchen table with her son. She turns on the radio. There's just static. Under the table, her son discreetly begins streaming the song "Papa Loves Mambo" on his phone. Grandma smiles again.
Agency	Try Reklamebyrå
Campaign	Low cost streaming
Advertiser	TalkMore
Brand	Talkmore (mobile)
Date of First Broadcast/Publication	2017 / 8
Business Sector	TV/Radio Programs & Stations
Tagline	It doesn´t need to cost much to mean much.
Story	Norway is the first country to turn off it´s FM radio network. Now everyone has to listen to a DAB radio (digital radio). In this commercial we meet an old lady moving out of her home, going to the old peoples home. Her son and grandson help her moving. She wants to take one last coffee at the kitchen listening to the radio, but it doesn´t work. She gets frustrated. The son turns on spotify without her noticing, streaming the song "Papa loves mambo". At last grandma smiles again.
Media Type	Television & Cinema
Length	60 seconds
Soundtrack	Papa loves mambo
Copywriter	Øystein Halvorsen
Art Director	Karin Lund
Director	Marius Holst
Producer	Hugo Føsker
Production (Agency)	Fantefilm