Jeanne Halfon
Agency Producer at Josephine
Paris, France
TitleParis Aéroport
Agency
Campaign Paris vous aime
Advertiser Groupe ADP
Brand Paris Aéroports
Date of First Broadcast/Publication 2016 / 4
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Story When “Aéroport de Paris” became “Paris Aéroport”, it also got a new visual identity and the signature “Paris Loves You.” The aim was to ensure that the city’s airports were travellers’ first positive experience of Paris. The tone of voice had to convey romance, elegance and frivolity. “Paris loves you” is more than just a tagline: it’s a challenge to staff and management to create excellence at every touch point, from friendly service to reduced waiting times and a sense of safety.
Media Type Television
Length
Market France
Production Company
Communications Director
Advertising Manager
Business Manager
Managing Director
Creative Director
Art Director
Agency Producer
Agency Producer
Director
Production Company
Post Production Nightshift
Voice
Sound Production

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