Title | Paris Aéroport |
Agency | BABEL |
Campaign | Paris vous aime |
Advertiser | Groupe ADP |
Brand | Paris Aéroports |
Date of First Broadcast/Publication | 2016 / 4 |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Story | When “Aéroport de Paris” became “Paris Aéroport”, it also got a new visual identity and the signature “Paris Loves You.” The aim was to ensure that the city’s airports were travellers’ first positive experience of Paris. The tone of voice had to convey romance, elegance and frivolity. “Paris loves you” is more than just a tagline: it’s a challenge to staff and management to create excellence at every touch point, from friendly service to reduced waiting times and a sense of safety. |
Media Type | Television |
Length | |
Market | France |
Production Company | Iconoclast |
Communications Director | Benjamin Perret |
Advertising Manager | Dounia Alno |
Business Manager | Laurent HABIB |
Managing Director | Fabienne Cammas |
Creative Director | Paul Wauters |
Art Director | Marion Maggiorani |
Agency Producer | Jeanne Halfon |
Agency Producer | Blaise Izard |
Director | Niclas Larsson |
Production Company | Producteur |
Post Production | Nightshift |
Voice | Virginie Ledoyen |
Sound Production | Schmooze |