Title | Car curling |
Agency | Voskhod |
Campaign | Car Curling |
Advertiser | Smartpolis Insurance |
Brand | Smartpolis Insurance |
Posted | June 2017 |
Business Sector | Insurance |
Philosophy | We set up 50 car accidents in 2 hours just for fun.How?Smpolis Insurance presents: A first ever Car Curling Tournament.A target, 6 cars, 4 teams: it’s like curling but with cars instead of rocks.The one who puts the car closer to the center wins. |
Problem | Black ice is a common reason for car incidents in Russia, and only 12,2% of drivers have a full insurance package. Russians don’t like buying insurance. They like fun games. |
Result | A huge buzz all over the worldIn 2 days we got:More than 10 000 mass media publications, news coverage, blog articles and social media posts with 1 billion media impressionsWith 0 media spend Smartpolis website traffic increased by 700%. |
Media Type | Case Study |
Length | |
Creative Director | Andrey Gubaydullin |
Art Director | Vladislav Derevyannykh |
Copywriter | Alexander Sinyuk |
Copywriter | Anton Mamykin |
Project Manager | Dmitry Donik |
Producer | Elizaveta Larionova |