Beatriz Arce

Beatriz Arce

Managing Director at PS21
Madrid, Spain

About me

Professional with more than 18 years of experience. All my life working in Creative Companies mainly oriented to the Client Service and to the New Business. Focused on my clients business objectives and my company´s profitability, combined with creativity, fun, innovation and delivering solutions that are business oriented.
Passionate and highly motivated about brands which challenging strategic approach and the best creative work.
Curious & Foodie person and Music Festivals & Netflix lover.


Managing Director
Madrid, Spain
January 2020 - Present (1 year 11 months)
Head of Growth
Madrid, Spain
January 2017 - Present (4 years 11 months)
Head of Growth Jan 2017 – Sep 2018
Responsable to increase the clients value, working hand to hand with the client to find together business opportunities. Focused on empowering talent and team training and anticipating the needs of Clients to provide differential value in their business strategy.
Currently Clients: Orangina-schweppes (La Casera-Sunny Delight), Diageo (Tanqueray-J&B), Alfa Romeo, Unidad Editorial (Marca, El Mundo), LIDL, KFC, Just Eat...

Client Services Director Jun 2014 – Dec 2016
Responsible for the general management of all dommo clients.
Clients: Yoigo, Marca, Nivea, Alfa Romeo, J&B, Tanqueray, La Casera, Sunny Delight, Just Eat, KFC...
Head Of Business Development
Madrid, Spain
October 2018 - January 2020 (1 year 3 months)
Responsible for generating and seeking opportunities for customer growth and new business. Leader of the company's operations team, in the areas of social media, client service, PR, C&E and Production.My mission is to form and grow our teams to be "A Performance" with a single objective, add value and contribute to the growth of our clients' businesses.Passionate about creativity and business.Your business it´s my business. see less
Account Director
El Laboratorio.
February 2006 - June 2014 (8 years 4 months)
Current clients: Yoigo, Grupo Mahou-San Miguel, Save the Children, Aldeas Infantiles.Clients in the past: Canal+, Central Lechera Asturiana, IWC, Barclaycard,...
Account supervisor
Madrid, Spain
March 2000 - February 2006 (5 years 11 months)
Clients: Daimler Chrysler (Chrysler-Jeep), Diageo, Digital+, smart, swatch,...
Account executive
Ruiz Nicoli
October 1996 - March 2000 (3 years 5 months)
Clients: Amadeus Global Travel Distribution, Museo Thyssen, Caja Duero,...


Cannes Creative Leadership Program

November 2020 - November 2020 ()

Growth Hacking & Growth Marketing

November 2020 - November 2020 ()
Growth Hacking Mindset, un cambio de mentalidad con orientación a resultados- Metodología Growth Hacking, 5 sencillos pasos con los que experimentar y validar hipótesis de manera rápida, repetible y escalable.- Growth Hacking Tools, las herramientas más potentes e innovadoras para conseguir los objetivos.- Explotación de canales y datos públicos, con los que darle un empujón a los procesos de crecimiento.- Creación de Growth Machine, crecimiento, automatización y eficiencia aseguradas.

Business Program

November 2020 - November 2020 ()


November 2020 - November 2020 ()
La Universidad Complutense de Madrid es una universidad pública de calidad al servicio de la sociedad. Sus estudiantes son el eje principal de su actividad por ello, la UCM apuesta por una formación integral y crítica del más alto nivel.

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