|Title||My Dad, My Hero|
|Agency||Saatchi & Saatchi Duke|
|Campaign||Always a Better Way|
|Advertiser||Toyota Motor Corporation|
|Date of First Broadcast/Publication|
|Tagline||Always a Better Way|
|Story||The TV spot illustrates the car’s benefits, building the image of the father as the hero. As a true superhero, the father can manage family luggage and oversized toys (7 seats and spacious boot), as a cowboy, he can fill the gas tank in a flash (low fuel consumption), like a knight, he accompanies and protects his children (7 airbags) and at night, like an astronaut, he can navigate his vessel among the stars (panoramic roof and on-board technology).|
|Market||Finland, France, Germany, Norway, Spain|
|Account Manager||Stephane Rydlewski|
|Account Manager||Dario Giustini|
|Account Manager||Luca Neyroz|
|Advertising Manager||Gilles Quetel|
|Advertising Manager||Henry de Cumont|
|Executive Creative Director||Anne Cécile Tauleigne|
|Creative Director||Jason Romeyko|
|Art Director||Vincent Berard|
|Production Company||NOSE PH|
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