Lara Ramirez
Account Executive at Wieden + Kennedy
Portland, United States
TitleValets 2
Agency
Campaign Need For Speed Hot Pursuit
Advertiser Electronic Arts Inc.
Brand EA Games
Date of First Broadcast/Publication
Product Need for Speed: Hot Pursuit
Business Sector Video Games/Consoles
Story Need For Speed Hot Pursuit’s new Autolog feature takes online gamers to the next level of in-game competition. This campaign, titled “Valets,” shines a spotlight on the real-life competition the game inspires via two valet co-workers who battle it out on the streets of Need For Speed Hot Pursuit at night and talk trash all day.
Media Type Television & Cinema
Executive Creative Director
Executive Producer
Sound Design Company
Post Production
Editing Company
Editor
Editor
Editor
Account Executive
Account Executive
Executive Producer
Head of Production
Executive Creative Director
Producer
Producer
Director of Photography (DOP)
Production Company
Director
Copywriter
Art Director
Art Director
Creative Director
Creative Director
Sound Design Company

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