| Title | Fans |
| Agency | Absolute |
| Campaign | New York City Marathon 2010 |
| Advertiser | New York Road Runners |
| Brand | New York Road Runners |
| Date of First Broadcast/Publication | 2010 / 11 |
| Business Sector | Trade Shows, Events & Festivals |
| Philosophy | In Volunteers and Fans, split screen narratives chronicle a day-in-the-life of NYC Marathon runners and their supporters starting with the sleepy, not-so easy moments of the 6 a.m. wake-up call. As the spot's energetic music picks up, so too does the momentum of the day, and the marathon-goers get their caffeine fix, head out the door and make it to the race to either participate, lend a hand, or cheer on their respective family members. |
| Media Type | Television |
| Soundtrack | A Good Day for a Jog |
| Telecine | Absolute Post |
| Editing Company | Peepshow Post Productions |
| Colorist | James Cornwell |
| Producer | John Skeffington |
| Executive Producer | Sally Heath |
| Executive Producer | deborah sullivan |
| Producer | Claire Pacacha |
| Director of Photography (DOP) | Derek McKane |
| Director | Paul Riccio |
| Production Company | Sandwick Media |
| Music | Amber Music |
| Music Company / Composer | Soundmakers |
| Executive Producer | Michelle Curran |
| Sound Design Company | The Royal T Room |
| Sound Design Company | T. Terressa Tate |
| Editor | Gary Knight |
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