Title | Day After |
Agency | Absolute |
Campaign | New York City Marathon 2010 |
Advertiser | New York Road Runners |
Brand | New York Road Runners |
Date of First Broadcast/Publication | 2010 / 11 |
Business Sector | Trade Shows, Events & Festivals |
Philosophy | Flashing forward post-marathon, Day After follows various New York runners heading back to work with geriatric-like stiffness from the race. The intimate yet hilarious spot freezes the frame on runners during moments of physical limitation-- struggling to put jeans on, walking down stoop stairs backwards, getting into cabs with legs outstretched, hobbling down hallways at work, maneuvering through subway turnstiles and just barely making the closing elevator doors- as a stop clock simultaneously appears above their heads, gloriously displaying their names and their final times. |
Media Type | Television |
Soundtrack | A Good Day for a Jog |
Telecine | Absolute Post |
Special Effects / VFX | Absolute Post |
Editing Company | Peepshow Post Productions |
Sound Design Company | T. Terressa Tate |
Sound Design Company | The Royal T Room |
Executive Producer | Michelle Curran |
Music Composer | Soundmakers |
Music | Amber Music |
Colorist | James Cornwell |
Producer | John Skeffington |
Executive Producer | Sally Heath |
Artist | James Cornwell |
Executive Producer | deborah sullivan |
Editor | Richard Mettle |
Producer | Claire Pacacha |
Director of Photography (DOP) | Derek McKane |
Director | Paul Riccio |
Production Company | Sandwick Media |