Pablo Naval
Creative Director at Publicis
Quito, Ecuador
Campaign McLights
Advertiser McDonald's
Brand Mcdonald's 24 Hour Restaurants
Date of First Broadcast/Publication
Business Sector Restaurants & Fast Food
Philosophy Following the modern and minimalist aesthetics of McDonald's communication, we created a series of ads where the iconic M becomes lights in the middle of the night to communicate that our restaurants and Automac are open all night.
Media Type Print
Creative Director
Executive Creative Director
Creative Director
Creative Director

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