|Agency||Publicis One Ecuador|
|Brand||Mcdonald's 24 Hour Restaurants|
|Date of First Broadcast/Publication|
|Business Sector||Restaurants & Fast Food|
|Philosophy||Following the modern and minimalist aesthetics of McDonald's communication, we created a series of ads where the iconic M becomes lights in the middle of the night to communicate that our restaurants and Automac are open all night.|
|Creative Director||Pablo Naval|
|Executive Creative Director||Jairo Lezaca|
|Creative Director||Diego Melo|
|Creative Director||Patricio Bruno|
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