|Brand||McDonald's Mother Day|
|Date of First Broadcast/Publication|
|Business Sector||Restaurants & Fast Food|
|Tagline||MA Mother's day|
|Story||“MA” is the most loving way to say “mom” in Spanish. So we took it to our facades to celebrate moms, by turning off the lights of our signs, except for two letters: M and A. With this tribute we surprised all Ecuadorian moms on their day.|
|Media Type||Outdoor/Out of Home|
|Executive Creative Director||Jairo Lezaca|
|Creative Director||Patricio Bruno|
|Creative Director||Pablo Naval|
|Agency Producer||Valentina Arria|
|Account Director||Moises Acosta|
|Client Team Director||Kleber Molina|
|Strategic Planner||Gabriela Pérez|
|General Manager||Cesar Bettencourt|
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