Pablo Naval
Creative Director at Publicis
Quito, Ecuador
TitleMA
Agency
Campaign MA
Advertiser McDonald's
Brand McDonald's Mother Day
Date of First Broadcast/Publication
Business Sector Restaurants & Fast Food
Tagline MA Mother's day
Story “MA” is the most loving way to say “mom” in Spanish. So we took it to our facades to celebrate moms, by turning off the lights of our signs, except for two letters: M and A. With this tribute we surprised all Ecuadorian moms on their day.
Media Type Outdoor/Out of Home
Length
Executive Creative Director
Creative Director
Creative Director
Creative
Creative
Agency Producer
Account Director
Client Team Director
Strategic Planner
General Manager

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