|Title||Taxi Coded Radio Ads|
|Campaign||Taxi Coded Radio Ads|
|Date of First Broadcast/Publication|
|Business Sector||Transport, Travel and Tourism|
|Story|| After enabling taxi services in our Cabify app.|
We had to convince every taxi driver in town to work through our platform, taking into consideration that they always had worked the same way: through a radio frequency or picking up passengers on the street.
So, to make sure to call their attention, we investigated more than 130 secret radio frequency codes they normally use between them to communicate daily, so, in their own language, we created 20” spots that were transmitted in the media they use the most while working: The Radio.
|Media Type||Case Study|
|Executive Creative Director||Jairo Lezaca|
|Creative Director||Pablo Naval|
|Art Director||Juliana Cardona|
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