Israel AIDS Task Force - "Get Tested (Board)"

Y&R Israel

Y&R Israel Tel Aviv, Israel

7352

Title	Get Tested (Board)
Agency	Y&R Israel
Campaign	Get Tested Project
Advertiser	Israel AIDS Task Force
Brand	Israel AIDS Task Force
Date of First Broadcast/Publication	2010 / 12
Business Sector	Disease Awareness, Support Groups & Associations
Tagline	Take an HIV test and know your status. Get Tested
Story	Live HIV tests were taken by the country's top radio broadcasting personalities to promote the message: Take an HIV test and know your status. Get Tested Results were given within half an hour - all of which where broadcast live as well (everyone tested negative). During the promotion, the public was invited to the stations and to public centers to take their own tests. Apart from the LIVE testing during the entire day radio stations broadcasted items, interviews and spots about the importance of HIV testing.
Philosophy	To mark World Aids Day and raise awareness, all radio stations in the country launched the "Get Tested" Project for the Israel Aids Task Force.Take an HIV test and know your status. Get Tested
Media Type	Case Study
Chief Creative Officer	Gideon Amichay
Executive Creative Director	Tzur Golan
Creative Director	Amit Gal
Art Director	Shirley Eva Bahar
Copywriter	Orit Bar-Niv
Executive Client Director	Adam Polachek
Account Supervisor	Shiran Chen Barazani
Account Executive	Inbal Stern
Account Planner	Yoni Lahav