| Title | Under the Influence |
| Agency | 180 Amsterdam |
| Campaign | Under the Influence |
| Advertiser | Moyee Coffee |
| Brand | Moyee Coffee |
| Date of First Broadcast/Publication | 2015 / 3 |
| Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
| Story | The bold campaign has a simple premise: take a broad spectrum of Amsterdam’s cannabis smokers, invite them to taste-test Moyee coffee, and, while under the influence, document their eloquent and surprising responses. The result is a two-minute film, appropriately titled ‘Under the Influence’, which includes a glamorous older woman stating: “I equate coffee drinking with sex. And a horse.” and a young ‘hipster’ man, describing Moyee coffee as, “Round. Not triangular. But definitely wavy.” The film was shot in an interview style, using real people, by 180 Amsterdam, who is working with Moyee to build its FairChain brand through radical and provocative activations. |
| Media Type | Web Film |
| Length | |
| Advertising Manager | Guido van Staveren van Dijk |
| Advertising Manager | John Weich |
| Chief Creative Officer | Al Moseley |
| Creative Director | Martin Beswick |
| Art Director | Stéphane Lecoq |
| Director | Tobias Pekelharing |
| Audio Post Production | Wave Amsterdam |
| Post Production | MPC Amsterdam |
| Executive Producer | Daphne Story |
| Account Manager | Dan Colgan |
| Copywriter | Ben Langeveld |
| Art Director | Ingmar Larsen |
| Producer | Claire Ford |
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