Title | Right Side Up |
Agency |
True North Inc.
|
Campaign |
Right Side Up
|
Advertiser |
The Nature Conservancy
|
Brand |
The Nature Conservancy
|
Date of First Broadcast/Publication |
2012 / 5
|
Business Sector | Environmental & Ecological Issues
|
Tagline | When the Earth is Off Balance, So Are We |
Story | The challenge? To acquire one-time donors online for The Nature Conservancy. |
Philosophy | We developed a targeted online acquisition program that included strategic media buys and a brand new creative campaign. The flash and static ad concepts ranged from organic illustrations to beautiful photography and presented the problems facing nature with a direct appeal for a one-time contribution. |
Problem | TNC had not been able to make online fundraising work successfully. |
Result | Our campaign returned groundbreaking results and proved online to be a viable source of donations for The Nature Conservancy. |
Media Type |
Web Advertising/Banners
|
Copywriter |
Caroline Blanzanco
|
Art Director |
Maryah Arangio
|
Account Director |
Matthew Brown
|
Account Supervisor |
Meghann Kelley
|
Other |
John Como
|
Creative Director |
Daniel Brown
|
Chief Creative Officer |
Tom Goosmann
|