Title | City Break Bank Hotel |
Title (original language) | Hôtel de la note salée |
Agency | TBWA\PARIS |
Campaign | It's a lot better at Novotel |
Advertiser | Accor |
Brand | Novotel |
Date of First Broadcast/Publication | 2014 / 11 |
Business Sector | Hotels, Resorts |
Tagline | It's a lot better at Novotel |
Tagline (original language) | On est tellement mieux chez Novotel |
Story | A series of visuals play humorously with all that we may fear when choosing the wrong hotel. All these negative experiences you can avoid with Novotel. |
Problem | The brand provides an offer tailored to suit both leisure and business stays throughout its entire network. Thus, the implementation of the brand promise: WE ARE SO MUCH BETTER AT NOVOTEL. |
Media Type | Outdoor/Out of Home |
Advertising Manager | Grégoire Champetier |
Advertising Manager | Martine Gorce Momboisse |
Advertising Manager | Antoine Dubois |
Advertising Manager | Dominique Morvan |
Account Manager | Pannaud Guillaume |
Account Manager | Marion Floch |
Account Manager | Gaël D |
Account Manager | Stéphanie Caude |
Creative Director | Jean-François Goize |
Art Director | Céline Laffray |
Copywriter | Jean-Denis Pallain |
Photographer | Jason Hindley |
3D Graphics | Antoine Magnien |
Art Buyer | Julie Champin |