Marion Floch
Directrice associée at Romance
Boulogne-Billancourt, France
TitleCity Break Bank Hotel
Title (original language)Hôtel de la note salée
Agency
Campaign It's a lot better at Novotel
Advertiser Accor
Brand Novotel
Date of First Broadcast/Publication 2014 / 11
Business Sector Hotels, Resorts
Tagline It's a lot better at Novotel
Tagline (original language) On est tellement mieux chez Novotel
Story A series of visuals play humorously with all that we may fear when choosing the wrong hotel. All these negative experiences you can avoid with Novotel. 
Problem The brand provides an offer tailored to suit both leisure and business stays throughout its entire network.
Thus, the implementation of the brand promise: WE ARE SO MUCH BETTER AT NOVOTEL. 
Media Type Outdoor/Out of Home
Advertising Manager
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Account Manager
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Creative Director
Art Director
Copywriter
Photographer
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