Marion Floch
Directrice associée at Romance
Boulogne-Billancourt, France
TitleLove Exists
Agency
Campaign Love Exists
Advertiser Aides
Brand Aides
Date of First Broadcast/Publication
Business Sector Disease Awareness, Support Groups & Associations
Story
While all the tools exist to end the epidemic, more than 6000 new infections occur each year in France. HIV remains a major public health problem in France, and internationally where the epidemic continues to wreak havoc.
Thanks to the donation by SMS, everyone can support the fight: to give 3€, 5€ or 10€, just send DON3, DON5 or DON10 at 92616.
Brief Explanation
Nothing should replace love
A short text, two possible readings, the campaign reveals with poetry the importance of preserving love and continuing the struggle, with a new mode of action: the donation by SMS.
Media Type Television & Cinema
Length
Sound Production
Sound Design
Production Company
Art Director
Art Director
Executive Creative Director
Executive Creative Director
Account Management
Account Management
Account Management
Account Management
Copywriter
Copywriter
Head of TV
Producer
Producer
Head of Music
Sound
Music
Sound Producer
Music Art Director
Music Composer
Typographer
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager

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