Title | Appeal Week Launch |
Agency | Saatchi & Saatchi New Zealand |
Campaign | Appeal week lunch |
Advertiser | Women's Refuge |
Brand | Women's Refuge |
Date of First Broadcast/Publication | 2010 / 7 |
Business Sector | Anti-Domestic Violence, Sexual Abuse |
Tagline | Invitation to the 2010 Women's Refuge Appeal Week Launch |
Story | To help invitees understand what it's like to live in fear of domestic violence, we provoked another fear in them with which they were familiar. Invitees came home to find a key in their front door. This instantly made them afraid that someone they didn't know had access to their home. Attendance at the launch rose by 60% on previous years, and the invitation gained national media coverage. |
Media Type | |
Account Manager | Dawn Marrs |
Account Manager | Claire Dooney |
Copywriter | Samantha Jukes |
Art Director | Phoebe Smith |
Creative Director | Tony Haigh |
Creative Director | Scott Henderson |