Mollie's Fund - "Mr. Sun PSA"

Area 23, An IPG Health Company

Area 23, An IPG Health Company New York, United States

6505

Title	Mr. Sun PSA
Agency	Area 23, An IPG Health Company
Campaign	Mr. Sun PSA
Advertiser	Mollie's Fund
Brand	Mollie's Fund
Date of First Broadcast/Publication	2016 / 6
Business Sector	Disease Awareness, Support Groups & Associations
Philosophy	With schools across the country closing for summer, millions of young children will be taking to the outdoors in search of fun. And while fun in the sun undoubtedly lies ahead, so too does the risk of melanoma, as just five sunburns can increase a child’s risk of melanoma by 80% Mr. Sun, a new PSA for melanoma awareness, paints a moving portrait of seemingly innocent childhood moments in the sun. The video features a haunting rendition of the beloved childhood song “Mr. Sun” and is a heartbreaking plea to parents to protect their children and avoid the tragic loss of life caused by overexposure to the sun.
Media Type	Television
Length	60 seconds
Executive Creative Director	Tim Hawkey
Creative Director	Elliott Langerman
Creative Director	David Adler
Creative Director	Ronnie Caltabiano
Copywriter	Spencer Magloff
Art Director	Guillermo Aracena
Cinematography	Alexander Alexandrov
Director	Kasra Farahani
Producer	Anna Lopez
Editorial Company	PS260
Sound	Barking Owl
Production Company	Chromista, LA