| Title | Desert Roulette |
| Agency | Rethink Communications Inc. |
| Campaign | Desert Roulette |
| Advertiser | WestJet |
| Brand | WestJet |
| Date of First Broadcast/Publication | 2016 / 12 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Media Type | Others |
| Length | |
| Production Company | Studio m |
| PR | Edelman |
| Light Show Company | Westbury National Show Systems Ltd. |
| Finishing House | The Vanity |
| Music/Sound Company | Vapor RMW |
| Creative Director | Aaron Starkman |
| Creative Director | Dré Labre |
| Creative Director | Chris Staples |
| Creative Director | Ian Grais |
| Associate Creative Director | Jordan Cohen |
| Associate Creative Director | Kevin Filliter |
| Copywriter | Jordan Cohen |
| Copywriter | Krista Raspor |
| Copywriter | Mike Dubrick |
| Copywriter | Aaron Starkman |
| Art Director | Kevin Filliter |
| Art Director | Lia MacLeod |
| Art Director | Joel Holtby |
| Producer | Catherine Dumas |
| Producer | Kyle Hicks |
| Strategist | Darren Yada |
| Strategist | Leah Gregg |
| Account Executive | Becky Rudson |
| Account Executive | Marie Lunny |
| Head of Production | Ron Zeeman |
| Executive Producer | Mike Mills |
| Post Production Producer | Luke Bellissimo |
| Editor | Jeremy Sedge |
| Director | Bryan Reid |
| Director | Kaan Akalin |
| Director of Photography | Ray Dumas |
| Director of Photography | Simon Shochet |
| Senior Producer | Heidi Burbela |
| PM | Emily Yaeger |
| PM | Hailey Brooks |
| Flame Artist | Sean Cochrane |
| Grading | Andrew Exworth |
| Executive Producer | Stephanie Pennington |
| Engineer | Julian Rudd |
| Audio House Producer | Kat Stewart |
| Account Manager | Hailey Carnegie |
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