| Title | Never Alone |
| Agency | AMV BBDO |
| Campaign | Rugby World Cup Campaign |
| Advertiser | Diageo |
| Brand | Guinness |
| Date of First Broadcast/Publication | 2015 / 9 |
| Business Sector | Beers, Ciders, Lagers |
| Story | In this moody film, set to a melancholy piano, rugby player Gareth Thomas recalls that coming out as gay to his team-mates was the toughest thing he’s ever done. Far tougher than the rain, mud and bruising impacts we see on the pitch. “But when I needed them the most, they were there for me,” he says. Like Guinness, they’re “made of more”. |
| Media Type | Television |
| Length | |
| Audio Post Production | 750mph |
| Production Company | Stink Films |
| Advertising Manager | Stephen O'Kelly |
| Account Planner | Steve Hopkins |
| Creative Director | Dave Buchanan |
| Copywriter | Mike Crowe |
| Art Director | Rob Messeter |
| Agency Producer | Nick Godden |
| Agency Producer | Jess Tranfield |
| Account Executive | Ben Griffiths |
| Account Executive | Laura Balfour |
| Account Executive | Chris Ferguson |
| Account Executive | Marina Lanaghan |
| Media Agency | Carat |
| Account Planner | Jackie Lyons |
| Actor / Celebrity | Gareth Thomas |
| Director | John Hillcoat |
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