Super-Pharm - "The live drone beach report"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

6452

This ad is part of the ACT Responsible Collection

Brand: Super-Pharm
Country: Israel

Advertiser: Super-Pharm

Title	The live drone beach report
Agency	BBR Saatchi & Saatchi
Campaign	The live drone beach report
Advertiser	Super-Pharm
Brand	Super-Pharm
Date of First Broadcast/Publication	2016 / 9
Business Sector	Retail, Distribution & Restaurants
Philosophy	We decided to create and broadcast the 1st ever Live Drone Beach Report.A real-time aerial view of Israel's busiest beaches aired 30 minutes before 'Sun Safe Hours’.This meant beach goers could scan the beaches and find the one that still had the perfect spot!A win win situation for all involved.
Problem	In a country where skin cancer incidence is among the highest in the world and UV radiation one of the strongest, Super-Pharm as Israel's largest pharmacy retailer and a major player in sun awareness education wanted to encourage people to go to the beach during 'Sun Safe Hours' The problem is that to get the best spot on the beach you've got to get there early, when the sun is most dangerous. So how do you help people protect themselvesand still get the perfect spot?
Media Type	Digital
Length	94 seconds
Chief Executive Officer (CEO)	Yossi Lubaton
Chief Creative Officer	Jonathan Lang
Executive Creative Director	Idan Levy
Copywriter	Ronni Azulay
Art Director	yuval zuckerman
Account Supervisor	Noa Sharf
Account Executive	Ronny Chaikin
Chief Strategy Officer	Shai Nissenboim
Strategic Planning Director	Roni Arisson
Head of Production	Dorit Gvili
Production Company Producer	Maya Palmon
Production Company Producer	Eran Harel
Traffic Director	Ronit Doanis
Traffic Director	Avia Ben Ishay
Editor	Dan Deutsch
Production Company	Go Live
Voice	Ben Ben-Baruch