SuperPharm - "The World's first Vlogger Academy"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

11069

Brand: SuperPharm
Country: Israel

Advertiser: SuperPharm

Title	The World's first Vlogger Academy
Agency	BBR Saatchi & Saatchi
Campaign	Super-Pharm presents: The World's first Vlogger Academy
Advertiser	SuperPharm
Brand	SuperPharm
Posted	November 2016
Business Sector	Health & Pharmaceutical Products
Story	In the eyes of most youngsters today, beauty vloggers are the new and ultimate authority on what cosmetic products to buy.They're people with the power to make or break your brand. But what do you do in a country with only one beauty vloggerand millions of Israeli women craving locally relevant content? How do you claim ownership of the digital space? Our Solution:In the first ever partnership with Google and Youtube, Super-Pharm Israel's largest beauty retailer, launched the world's first "Vlogger Academy".An academy that would teach and nurture Israel's first generation of beauty vloggers. Using an online recruitment campaign we selected 20 beauters and over a 1 month period we taught them e-v-e-r-y-t-h-i-n-g:Styling, journalism, video editing, application techniques, self-presentation, social media skills, YouTube analytics, follower outreach and even brand collaboration. The results were astounding as Super-Pharm reaffirmed its status as leader of Israel's beauty retail industry and created 20 new social media stars dedicated to feeding the appetite of young Israeli women for relevant beauty content. All in all we reached 89% of all Israeli beauty content viewers and the format was so successful it is now being rolled to other countries and other business verticals as well.
Media Type	Case Study
Length	119 seconds
Chief Executive Officer (CEO)	Yossi Lubaton
Creative Director	Idan Levy
Creative Director	Maayan Dar
Copywriter	Liron Cohen
Art Director	Carmel Gilan
Creative Director	Maayan Dar
Production	Dorit Gvili
Production Company Producer	Maya Palmon
UX	Gal Mamalya
Account Director	Idit Zukerman
Account Director	Ben Muskal
Account Supervisor	Noa Sharf
Account Executive	Tal Glantz
Account Executive	Shiran Rachamim
Strategist	Shai Nissenboim
Planning Supervisor	Roni Arison
Account Planner	Moran Nurok
Creative Coordinator	Eva Hasson
Production Company	Adoni
Director	Oren Meyuchas