| Title | Turn Off To Turn On |
| Agency | TMW Unlimited |
| Campaign | Turn Off To Turn On |
| Advertiser | Reckitt Benckiser |
| Brand | Durex |
| Date of First Broadcast/Publication | 2014 / 3 |
| Business Sector | Contraceptives & Pregnancy Tests |
| Story | SUMMARY: Durex called on couples to realise just how their obsession with technology was leaving them totally disconnected from one another. Using Earth Hour as the platform, a series of social posts and a short film to inspire change were created. By utilising platforms including Facebook, YouTube and Twitter (the platforms that all are so obsessed with), there was a certainty that the message would be seen and spread. There were 1.96 billion total impressions from all over the world and 85 million views of the created film getting people to #TurnOffToTurnOn. |
| Media Type | Web Film |
| Length | |
| Market | United Kingdom |
| Production Company | Mind's Eye |
| Chief Creative Officer | Gareth James |
| Associate Creative Director | Tom Harman |
| Associate Creative Director | George Bell |
| Art Director | Marcus Aitman |
| Copywriter | Laura Parker |
| Designer | Bea Maggipinto |
| Account Planner | Mike Phillips |
| Account Director | Michael Wells |
| Project Manager | Marlen Lutter |
| Project Manager | Jonny Hough |
| Agency Producer | Millie Graham-Campbell |
| Director | Charlie Phillips |
| Production Company Producer | Max Yeoman |
| Post Production | Gramercy Park Studios |
| Community Manager | Sophie Mindell |
| Community Manager | Caroline O'Donoghue |
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