Jon Hamm
Global Chief Creative Officer at Geometry Global
London, United Kingdom
TitleOld Flame
Agency
Campaign Flo & Jon Hamm
Advertiser Progressive Insurance
Brand Progressive insurance
Date of First Broadcast/Publication
Business Sector Insurance
Philosophy Progressive Insurance's most dedicated employee, Flo, will reveal a different side of herself in a new advertising campaign launching May 23. The campaign follows Flo navigating an unexpected encounter with an old flame reappearing—Hollywood charmer Jon Hamm. While Jon seems eager to capture her heart, Flo only has room for one love in her life: insurance.

Years after their unsuccessful blind date and his subsequent rise to stardom, Jon once again crosses paths with Flo, rekindling his interest and intrigue in the apron-clad insurance maven. The three-part story is the journey of Jon pining for Flo's attention, complete with romantic gestures and unexpected insurance emergencies. All to leave Jon with failed attempts at love and Flo sticking true to herself and offering insurance discounts whenever and however she can.

This unlikely pairing and love story arc are a first for Flo and Progressive's line-up of campaigns and characters. Others include the highly successful 'Parentamorphosis' with Dr. Rick, the recently launched Drivers Ed with Ed Helms, and the long-standing Superstore campaign where Flo received her start.

"Old Flame", "Table for Two?" and "Hammergency", are focused on Progressive's Home & Auto Savings, and usage-based insurance offering Snapshot, and will be airing throughout May and June across digital channels and national television.
Media Type Television
Length
Production Company
Chief Creative Officer
SVP, creative director
SVP, creative director
Creative Director
Associate Creative Director
Associate Creative Director
Associate Creative Director
Art Director
Actor / Celebrity
Copywriter
Copywriter
SVP, Executive Producer
Executive Print Producer
Senior Producer
Assistant Producer
SVP, Director of Business Affairs
Business Affairs Associate
Chief Client Officer
Marketing Director
EVP, Brand Strategy Director
Associate Director, Brand Strategy
Associate Director of Project Management
Director
Editing Company
Editor
Editor
VFX Company
Sound Design Company
Sound Engineer

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