|Title||Who is my boss?|
|Campaign||Walk with you.|
|Advertiser||NTT Docomo, Inc.|
|Date of First Broadcast/Publication|
|Business Sector||Mobile Telephone & tablets|
|Tagline||Walk with you.|
Lately the mobile phone market in Japan had been focused around the competitor who launched iphone & ipad with flashy publicity.As the market leader, Docomo needed to strike back.
|Result||Campaign > Website 396,400 page view (Web + Mobile) > 9,417 tweets > Created huge buzz on-air & on-line throughout the nationwide Sales > Number of phones sold in this quarter was 5% increase over previous year. (First increase in 3 years)> 1,770,000 new users joined in this quarter, 400,000 more than forecasted. > Campaigned model “Galaxy S” sold out through out the nation.|
|Media Type||Case Study|
|Agency Contribution||Dentsu Inc.|
|Production Company||Tohokushinsha Film Corp.|
|Production Company||Dentsu Tec Inc.|
|Production Company||1-10 design Inc.|
|Creative Director||Yasumichi Oka|
|Art Director||Seijo Kawaguchi|
|Art Director||Kengo Kato|
|Art Director||Tsubasa Kayasuga(Web)|
|Agency Producer||Kenji Mitsuhashi|
|Agency Contribution||NTT Advertising Inc|
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