1-10 design Inc.
Production Company at Tugboat
Tokyo, Japan
TitleWho is my boss?
Agency
Campaign Walk with you.
Advertiser NTT Docomo, Inc.
Brand Docomo
Date of First Broadcast/Publication
Business Sector Mobile Telephone & tablets
Tagline Walk with you.
Problem <!--StartFragment-->
Lately the mobile phone market in Japan had been focused around the competitor who launched iphone & ipad with flashy publicity.As the market leader, Docomo needed to strike back.
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Result Campaign > Website 396,400 page view (Web + Mobile) > 9,417 tweets > Created huge buzz on-air & on-line throughout the nationwide Sales > Number of phones sold in this quarter was 5% increase over previous year. (First increase in 3 years)> 1,770,000 new users joined in this quarter, 400,000 more than forecasted.    > Campaigned model “Galaxy S” sold out through out the nation.
Media Type Case Study
Director
Copywriter
Agency Contribution
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Copywriter
Director
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Agency Producer
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