| Title | Cactus |
| Agency | Y&R London |
| Campaign | Play Tough |
| Advertiser | Jaguar Land Rover |
| Brand | Land Rover |
| Date of First Broadcast/Publication | 2011 / 1 |
| Business Sector | Corporate Communication |
| Tagline | Play Tough. Official partner of England rugby |
| Story | James Haskeel is tackling a cactus as though it were another player |
| Philosophy | Each ad features an England rugby player in typically tough, challenging Land Rover environments. |
| Problem | Play Tough is the new campaign for Land Rover's sponsorship of England Rugby |
| Media Type | |
| Actor / Celebrity | James Haskell |
| Advertising Manager | Les Knight |
| Account Director | Glynn Euston |
| Photographer | Nick Georghiou |
| Art Director | Jerry Hollens |
| Copywriter | Mike Boles |
| Creative Director | Mark Roalfe |
More Work
SEE ALLPassport
- BRAND:
- Land Rover
- AGENCY:
- Y&R London
Fish
- BRAND:
- Land Rover
- AGENCY:
- Y&R London
Wall
- BRAND:
- Land Rover
- AGENCY:
- Y&R London
Arrows
- BRAND:
- Land Rover
- AGENCY:
- Y&R London
Rocks
- BRAND:
- Land Rover
- AGENCY:
- Y&R London
Hornets
- BRAND:
- Land Rover
- AGENCY:
- Y&R London