|Agency||Wieden + Kennedy Amsterdam|
|Campaign||Open Your World|
|Date of First Broadcast/Publication|
|Business Sector||Beers, Ciders, Lagers|
|Philosophy|| Heineken® continues to surprise and inspire its consumers, as it launches its new global brand campaign, with a film titled ‘The Entrance’. The film’s hero demonstrates his legendary-ness by making the ultimate party entrance.|
'The Entrance' sees the introduction of Heineken's new universal tag line 'Open Your World', conveying the brand's worldly, open-minded and confident personality.
|Media Type||Television & Cinema|
|Soundtrack||The Golden Age|
|Production Company||Sonny London|
|Global Communication||Josefien Olij|
|Global Communications Manager||Sandrine Huijgen|
|Global Brand Director||Cyril Charzat|
|Digital Content Producer||Ross Plummer|
|Digital Content Copywriter||Hugo van Woerden|
|Digital Content Art Director||Philip Brink|
|Business Affairs Manager||Julie Balster|
|Business Affairs Manager||Karen Crossley|
|Digital Content Producer||Carla Genoud|
|Digital Content Photographer||Hugo Stenson|
|Digital Content Director||Nick Rutter|
|Planning Director||Martin Weigel|
|Account Manager||Jasmina Krnjetin|
|Account Director||Clay Mills|
|Broadcast Director||Erik Verheijen|
|Art Director||Alvaro Sotomayor|
|Executive Creative Director||Eric Quennoy|
|Executive Creative Director||Mark Bernath|
|Global Communication||Rachel Ljzendoorn|
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