Karen Crossley
Business Director at Wieden + Kennedy
Portland, Netherlands
TitleThe Entrance
Campaign Open Your World
Advertiser Heineken
Brand Heineken
Date of First Broadcast/Publication
Business Sector Beers, Ciders, Lagers
Philosophy Heineken® continues to surprise and inspire its consumers, as it launches its new global brand campaign, with a film titled ‘The Entrance’. The film’s hero demonstrates his legendary-ness by making the ultimate party entrance.
'The Entrance' sees the introduction of Heineken's new universal tag line 'Open Your World', conveying the brand's worldly, open-minded and confident personality.
Media Type Television & Cinema
Soundtrack The Golden Age
Production Company
Global Communication
Global Communications Manager
Global Brand Director
Digital Content Producer
Digital Content Copywriter
Digital Content Art Director
Business Affairs Manager
Business Affairs Manager
Digital Content Producer
Digital Content Photographer
Digital Content Director
Planning Director
Account Manager
Account Director
Broadcast Director
Art Director
Executive Creative Director
Executive Creative Director
Global Communication

People related to this work

Related Ads


Create a free Talent profile and become a member of AdForum

Get Started