Julie Balster
Business Affairs Director at 72andSunny
Amsterdam, Netherlands
TitleThe Entrance
Agency
Campaign Open Your World
Advertiser Heineken
Brand Heineken
Date of First Broadcast/Publication
Business Sector Beers, Ciders, Lagers
Philosophy

Heineken® continues to surprise and inspire its consumers, as it launches its new global brand campaign, with a film titled ‘The Entrance’. The film’s hero demonstrates his legendary-ness by making the ultimate party entrance.


'The Entrance' sees the introduction of Heineken's new universal tag line 'Open Your World', conveying the brand's worldly, open-minded and confident personality.

Media Type Television & Cinema
Soundtrack The Golden Age
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