Smart - "Bad Parking 1"

BBDO Berlin

BBDO Berlin Berlin, Germany

4462

Title	Bad Parking 1
Agency	BBDO Berlin
Campaign	Bad Parking
Advertiser	Daimler AG
Brand	Smart
Date of First Broadcast/Publication	2020 / 2
Business Sector	Compact & Small Cars
Tagline	If only every electric vehicle could help you park.
Story	It hasn’t been a full year since the e-scooters became legal in Germany and the streets are already completely packed with them. Well. Not only the streets. But the sidewalks, the pedestrian paths and so on. With a series of spontaneous photographs taken in the streets of Berlin, smart reveals their latest OOH and Print campaign called “Bad Parking”. The cheeky ads poke fun at the many terribly parked e-scooters Berliners (and people from other cities too) come across every day. The car brand, which is now all electric, ran the campaign to advertise their exclusive feature “ready to park”, which tells smart drivers exactly where they can find the perfect parking spot, and in some cases, even allows them to book the spot in advance.
Media Type	Print
Chief Creative Officer	Till Diestel
Executive Creative Director	Siyamak Jung
Creative Director	Jeannette Bohné
Creative Director	Pedro Americo
Copywriter	Eduardo Balestra
Art Director	Luis Paulo Gatti
Managing Director	Mark Hassan
Project Director	Anja Schwarzmann
Print Producer & Art Buyer	Betty Zschirnt
Photographer	Murat Aslan
Production Company	Pflanz Produktionsservice (Berlin)