| Title | Weightless |
| Agency | FCB Canada |
| Campaign | Weightless |
| Advertiser | Bank of Montreal |
| Brand | BMO |
| Date of First Broadcast/Publication | 2017 / 3 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | Elite wheelchair racer, actor and stuntman Josh Cassidy floats in a simulated zero-gravity chamber in BMO’s newest TV ad, which invites Canadians to wish it forward for a friend, family member or their community, at BMO200.com to help mark the bank’s 200th year. In Weightless, Cassidy portrays a man floating in zero gravity while his wife watches with joy. The ad cuts away to reveal that the man uses a wheelchair, and that his wife had used BMO200.com to wish he could fly. |
| Media Type | Television |
| Length | |
| Post Production | Alter Ego |
| Production Company | Untitled Films |
| VP, National Brand Leader | Michael Sanders |
| Chief Marketing Officer (CMO) | Connie Stefankiewicz |
| Brand Manager | Brenna Donoghue |
| Advertising Manager | Melanie Miron |
| Managing Director | Jennifer Carli |
| SVP Global Brand Management | Justine Fedak |
| Chief Creative Officer | Nancy Crimi-Lamanna |
| Chief Creative Officer | Jeff Hilts |
| Account Director | Ravi Singh |
| Group Account Director | Tracy Little |
| Group Creative Director | Jeremiah McNama |
| Group Creative Director | Andrew MacPhee |
| Chief Executive Officer (CEO) | Tyler Turnbull |
| Digital Art Director | Gira Moin |
| Producer | Tessa Waisglass |
| Account Executive | Rameez Al Aghbar |
| Chief Strategy Officer | Shelley Brown |
| Producer | Anick Rozon |
| Copywriter | Nimy Leshinski |
| Account Supervisor | Alexandra Candet |
| Account Supervisor | Allison Lochhead |
| Brand Strategy Director | Michael Sanders |
| Music Composer | Annie-Claude Navert |
| Music Company / Composer | Apollo Studios |
| Sound Design Company | Apollo Studios |
| Artist | Michael Mooney |
| Artist | Baptiste |
| Editor | Griff Henderson |
| Line Producer | Trudy Turner |
| Executive Producer | Lexy Kavluk |
| Executive Producer | Peter Davis |
| Editorial | Saints Editorial |
| Director of Photography (DOP) | Christopher Mably |
| Director | Phil Brown |
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