McCain - "The Golden Oven"

FCB Canada

FCB Canada Toronto, Canada

4486

Title	The Golden Oven
Agency	FCB Canada
Campaign	The Golden Oven
Advertiser	McCain
Brand	McCain
Posted	November 2021
Business Sector	Food
Story	The McCain Golden Oven completely flipped the script on Gen Z’s most hated ad format – YouTube pre-roll ads. In order to reach this elusive audience, we created a first ever YouTube-first campaign where you can win simply by watching an ad! We took something Gen Z hates to watch – pre-roll ads – and turned them into pre-roll lottery tickets, rewarding winners with 100’s of bags of fries and other prizes.
Media Type	Case Study
Chief Creative Officer	Nancy Crimi-Lamanna
Chief Creative Officer	Jeff Hilts
Associate Creative Director	Marty Hoefkes
Associate Creative Director	Michael Morrelli
Managing Director	Ricky Jacobs
Group Account Director	Ravi Singh
Account Supervisor	Chris Flynn
Broadcast Producer	Carol Boate
Project Manager	Kendra Plantt
Project Manager	Sadaf Ghandehari
Chief Strategy Officer	Shelley Brown
Account Planner	Malav Naik
Senior Director	Joanna Janisse
Account Planner	Joanna Janisse
Director	Andrea Neale
Sr. Connection Planner	Raina Resplandor
Production Company	FuelContent
Executive Producer	Stef Fabich
Editing Company	FuelContent
Editor	Jonathan Garofalo
After Effects	Jonathan Garofalo
Editor	Vanessa Di Staulo
After Effects	Vanessa Di Staulo
Web Developer	Promotional Solutions
VP Marketing	Bryan McCourt
Marketing Director	Michael Embir