Gustav Johansson

Gustav Johansson

Director at Iconoclast
Stockholm, Sweden

About me

Swedish born Gustav Johansson began making films at an early age experimenting with editing on a 2 channel VHS editor. At school, he began directing music promos for local bands. He studied art direction at Berghs School of Communication, which helped him develop his visual storytelling and idea exploration. His rebranding anthem for JC Penny is the best example of this.

Shortly after graduating, in 2009, he was awarded the Shots Young Director Award, The Cannes Future Lions, ‘Young Gun of the Month’, The One Show Gold and a Clio Award. The same year, he joined Stockholm based production company Camp David and since launching his directing career he has had the chance to work with brands such as EuropCar, Chrysler, Dove, Nokia, and Husqvarna.

Since then, Gustav has gone on to work for brands such as Volvo, H&M, Nike, HBO and Mercedes to name a few. His series of films for Mercedes ‘Grow Up’, featuring A$AP Rocky, picked up Gold, Silver Cannes Lions, and his work for Nike was awarded a Bronze Cyber Lion.

Gustav has most recently collaborated again with adam&eveDDB, directing another film for H&M - this time featuring Winona Ryder and Elisabeth Olsen.

Stockholm, Sweden

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