|Date of First Broadcast/Publication|
|Business Sector||Car & Utility Rentals|
|Philosophy|| With the new service Autoliberte from Europcar, renting a car became so easy that having it own car became totally pointless.|
We highlight this point in a humorous way: pranking innocent people with hidden cameras, making them believe that thei cars have been crushed by an obscure fake authority
|Media Type||Case Study|
|Agency Producer||Antoine Bagot|
|Art Director||Emmanuel Bougneres|
|Executive Creative Director||Chris Garbutt|
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