| Title | The Posting Tail |
| Agency | Saatchi & Saatchi |
| Campaign | The Posting Tail |
| Advertiser | Mars, Inc. |
| Brand | Pedigree |
| Date of First Broadcast/Publication | 2016 / 4 |
| Business Sector | Pet Food, Pet Care Products & Services |
| Philosophy | How does it work? When the dog sees something it likes, it wags its tail in a particular way. An accelerometer detects this movement and sends a signal to a camera. The camera takes a picture that automatically uploads onto the pet’s social media. The device is capable of distinguishing a regular tail wag from a happy one, thanks to a Raspberry processor with matching learning capabilities. It also includes a GPS so you know which places make the dog happier. |
| Media Type | Digital |
| Length | |
| CCO | Maxi Itzkoff |
| CCO | Mariano Serkin |
| Creative Director | Nicolas Diaco |
| Creative Director | Ezequiel De Luca |
| Art Supervisor | Gabriel Da-Silva |
| Art Supervisor | Mauricio Duque |
| Account Manager | Juan Comba |
| Account Manager | Carmen Mayor |
| Product Design/Developer | Espada y Santacruz |
| Production Company | Garlic.tv |
| Director | Diego Postigo |
| Executive Producer | Álvaro Gorospe |
| Producer | Elena Vergel |
| Music | Circle of sound |
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