Title | This Unpredictable Life |
Agency | Wieden+Kennedy |
Campaign | This Unpredictable Life |
Advertiser | Honda Motor Co., Ltd. |
Brand | Honda Jazz |
Date of First Broadcast/Publication | 2011 / 2 |
Business Sector | Automotive |
Story | A ground-breaking digital App- which introduces, for the first time ever, the functionality to enable users to "play" with a television commercial using a mobile phone, in real time. The app. has been created in conjunction with Gravity Mobile, which uses innovative technology to allow viewers of the film to "catch" the featured, animated characters simultaneously with the commercial appearing on screen. |
Media Type | Mobile Advertising |
Advertising Manager | Ian Armstrong |
Advertising Manager | Ellie Tory |
Creative Director | Sam Heath |
Copywriter | Sam Heath |
Creative Director | Chris Groom |
Art Director | Chris Groom |
Agency Producer | James Guy |
Account Director | Paulo Salomao |
Production Company | Nexus Studios |
Director | Smith & Foulkes |
Producer | Tracey Cooper |
Production Manager | Jo Bierton |
Post Production | Time Based Arts, London |
Sound | Wave Studio |
Sound Design Company | Aaron Reynolds |
Lead Flame Artist | Mike Skrgatic |
Lead Flame Artist | Sheldon Gardener |