Salomon - "Shoepon: Do sports. Get sports."

Serviceplan Group

Serviceplan Group Munich, Germany

Awards

7188

Brand: Salomon
Country: Germany

Advertiser: Salomon Sonic

Title	Shoepon: Do sports. Get sports.
Agency	Serviceplan Group
Campaign	Shoepon: Do sports. Get sports.
Advertiser	Salomon Sonic
Brand	Salomon
Date of First Broadcast/Publication	2016 / 11
Business Sector	Sportswear
Philosophy	The problem was that 70% of sports-fans don’t do sports themselves. This was a huge unexploited target group for sports brand Salomon. The challenge was how can we get these people to do sports? The solution was Shoepon – the first shoe that is also a coupon. It rewards you for doing sports with a Sky Sports subscription. When the sole is worn down, it reveals a code to unlock this live sports content. The result was online store traffic increased by 108%. The shoe was sold out within days. And Salomon won over a huge new target group.
Media Type	Digital
Length	90 seconds
Corporate Name of Client	Amer Sports Deutschland
Client Account Manager	Julia Schehl
Consultant	Jonas Binder
Planner	Jonas Binder
Consultant	Lukas Pachoinig
Planner	Lukas Pachoinig
Consultant	Christiane Buehler
Planner	Christiane Buehler
Global Chief Creative Officer	Alexander Schill
Executive Creative Director	Matthias Harbeck
Executive Creative Director	Hans-Peter Sporer
Executive Creative Director	Till Hohmann
Creative Director	Sandra Loibl
Copywriter	Vladislaus Tyszkiewicz
Copywriter	Dr. Sebastian Wolf
Art Director	Sandra Willibald
Art Director	Alexander Budau
Art Director	Franziska Stroehle
Art Director	Timo Cremer
Creative Innovation Director	Franz Röppischer
Creative Innovation Director	Lorenz Langgartner
Production Company	fireapple bandel.gengnagel Munich
Producer	Florian Gengnagel
Post-Production Company	designstube.com Hamburg
Editing Facility	designstube.com Hamburg
Editor	Hendrik Sommerfeld